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Team DIGO | 09/27/2013 | in
Gothamist
New York Health & Racquet Club (NYHRC) put fitness on the map in NYC when it first opened its doors in 1973. Now, of course, New Yorkers have more exercise options than NYC has pizza joints. Yet they keep coming back to NYHRC, the original NYC health club, where they feel part of a tight-knit community of health-conscious people in pursuit of fitness and vitality.
At any of NYHRC’s nine Manhattan locations, virtually any fitness need or interest can be met, whether on your own and taking advantage of the well-equipped gym floor, or with the guidance of seasoned group fitness instructors and certified personal trainers.
NYHRC is truly in a class by itself, with amenities you won’t find at many other health clubs, including saltwater pools, squash and racquetball courts, basketball courts, a beach club and a yacht, perfect for beautiful sunset cruises around Manhattan.* (more…)
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Team DIGO | 09/25/2013 | in
Just wrote the welcome message for our DiMassimo Goldstein employee Intranet. Thought I’d share:
Welcome to the Growth Agency Network.
If you only remember three words, remember these: EVERY TOUCHPOINT MATTERS
In the center of you there is a double helix of DNA that sets in motion who you become. Clip a fingernail and this same code is there.
In the center of every experience is the truth of the brand. If the reception desk is boring, the brand is boring. If the invoice has no charm, the brand has no charm.
An inspiring receipt. A stylish notepad. A creative collection letter. A box with spots. A one-page owners manual.
Empires have been built on such small things as these.
If it is, it is a part of the brand.
Brand. Driven. Growth. That’s four, five and six. That’s how we do it.
Banner, hang-tag, balloon. Truck to television commercial. If we can do it, we can make it deliver the brand.
Here we tend to these individuals we call brands. We grow and evolve them. And we can tell you what is in the fingernail, before you clip it. (more…)
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Team DIGO | 09/06/2013 | in
MediaPost News, By Amy Corr
Pinnacle Entertainment has selected DiMassimo Goldstein as AOR for its L’Auberge branded casinos in Lake Charles and Baton Rouge, LA. The agency is charged with developing and implementing an overarching brand strategy and bringing a new campaign to market including advertising, direct, digital, social, design and media planning and buying.
To see the original post, click here.
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Team DIGO | 05/03/2013 | in
Is it the era of the mea culpa for marketers? Could it be that, forced to start a conversation, some marketers have learned that they have some apologizing to do?
In rapid succession, McDonalds, American Express Open and J.C. Penney have all joined the mea culpa trend.
Here’s the story, and a few thoughts on where, when, how and how not to apologize.
J.C. Penney just launched this video on Facebook, under the theme JCP Listens.
It was a good idea to start the conversation, a good idea to listen, and a very, very bad idea to go beyond the first couple of lines of this treacly video.
(more…)
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Team DIGO | 11/18/2011 | in
A weekly post on some of our favorites from around the Web.
This week’s topic: Google+ Brand Pages
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Team DIGO | 09/28/2011 | in
Talking things out can be a time waster. Especially when we imagine that once we agree on the words that all is solved, never suspecting that the pictures in our heads are not the pictures in other people’s heads. One of the most useful things we do with clients is simply to match words and pictures.
This simple process is so rare and such an effective shortcut to better communication that I would seriously recommend it to relationship counselors for serious consideration! (more…)
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Team DIGO | 07/29/2011 | in
A weekly post on some of our favorites from around the Web.
This week’s topic: Brand Driven Growth
(more…)
