Barrett is the Founder and Executive Creative Director at barrettSF, an agency he launched in 2012. Before opening his own shop, Barrett made a name for himself as an esteemed creative, delivering world famous campaigns for many of the most renowned agencies in the industry, such as Goodby Silverstein & Partners, Fallon, Wieden+Kennedy and Chiat\Day.
In this episode, learn all about Barrett’s life before advertising, when he spent one summer teaching tennis and windsurfing in the French Riviera and the next at a boot camp in Virginia. Hear what he learned working under some of the most iconic names in advertising, why he views his job as a glorified hobby, the importance of great account people, and much more. Full episode and show notes below!
- [0:00 – 1:27] Intro
- [1:28 – 12:22] Barrett reflects on his childhood, talks about teaching tennis and windsurfing in the French Riviera, and talks about his experience spending one summer at a boot camp in Virginia
- [12:23 – 18:15] His time at Princeton University, aspirations of becoming a sportswriter, and the moment he realized he wanted to go into advertising
- [18:16 – 29:42] Trying to break into the industry, being denied 15 straight times, and the awesome story of the dinner with Pat Fallon and Tom McElligott that landed him a gig at Fallon
- [29:43 – 36:00] Barrett reflects on many of the amazing mentors he worked under before ultimately leaving Fallon to take a job at Chiat/Day in New York
- [36:01 – 39:40] His short yet meaningful time at Fallon, and the transition between being a writer and becoming an Associate Creative Director
- [39:41 – 50:00] Barrett talks about his different experiences at each of the agencies he worked at, and how they all helped shape the creative he is today
- [50:01 – 53:56] The importance of great account people, the emotional intelligence required of good creatives
- [53:57 – 1:01:26] Launching his own agency, why he doesn’t shy away from the word “advertising,” and the meaning behind the agency’s tortoise mascot
- [1:01:27 – 1:04:14] What he looks for in young creatives
- [1:04:15 – 1:05:24] Outro
“The A-List” is a podcast produced by DiMassimo Goldstein, an inspiring action agency, recorded at the Gramercy Post, and sponsored by the Adhouse Advertising School, New York’s newest, smallest, and hippest ad school. You can subscribe and rate the show on iTunes or listen along on SoundCloud. For updates on upcoming episodes and guests, be sure to like the A-List Podcast on Facebook and follow host Tom Christmann on Twitter.