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WSJ: DIGO Brands Hedge Funds


By SUZANNE VRANICA, JULIET CHUNG and JESSICA HOLZER

“Invest in hedge funds: because you are worth it.”

“Alternative investments are it.”

“It’s not your father’s hedge fund.”

Those are just a few hypothetical slogans that could appear on a billboard near you as a result of a planned relaxation of a ban on hedge-fund advertising. (more…)

Advertising

The old style divisions between paid and unpaid media, above and below the line, and seemingly infinite silos all end here. Everything we do is “advertising.” We make businesses and brands grow, and we drive the conversation that drives people to our clients’ worlds. Advertising. We love it.

Buzz & Social Marketing

Throughout our 15-year history, and for ages before the word became a cliché, we’ve been noted for our ability to create “buzz,” or extended excitement, presence and word-of-mouth regarding a product or brand. This is the kind of advertising you don’t pay for: it’s based on people’s inherent need to share information because doing so makes them feel validated, inspired and unified.

Certain people naturally function as brand advocates, and our job is to inspire and guide these “influentials.” At DIGO, this responsibility doesn’t fall to one department or specialty—it’s a company-wide mission that will be the goal of everyone on your team.

DIGO’s buzz and social marketing services include:

  • Social Marketing Audit
  • Social Marketing Kick Start
  • Social Media Planning
  • Social Media Integration
  • Social World Mapping
  • Brand Buzz Monitoring
  • Metrics & Analytics
  • Content Creation
  • Multiplatform Technology & Development

Design

Take a look through our full design showcase here.

Which touch point of your brand does your customer encounter first? A name, a sound, a color? They’re all part of your brand identity. Good design is the brand made tangible: it’s bought, sold, eaten, worn, heard, held. DIGO offers all the disciplines required to launch, relaunch and strengthen brands, including naming, logo design, collateral design, 3-D and environmental design, service design, product and packaging design, and fully implementable, media-ready, corporate identity system design.