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Rebecca Weiser Recognized as a Rising Star in Financial Marketing!

We’re so proud to announce that Rebecca Weiser, our very own Director of Integrated Media and Analytics, has been named one of Gramercy Institute’s 2017-2018 “20 Rising Stars in Financial Marketing!”

We’ve known Rebecca to be a star since the day she joined DiGo as a Sr. Media Planner back in 2012. In the five years since, she’s proven that time and time again, growing through the ranks of the agency and continuing to be a true agent of the client.

Rebecca has played a vital role in inspiring action and growing the businesses of leading financial brands such as Ally Bank, TradeStation, Online Trading Academy, and Affinity Federal Credit Union through award-winning media strategies. In a constantly evolving media landscape, Rebecca considers all factors that could potentially impact media performance. She approaches each new business problem as an opportunity to provide creative, innovative, and thoughtful solutions. By looking at the story beyond the numbers, she brings unique insights to the table and offers actionabale analysis that has consistently driven growth for our clients.

Her leadership among the team provides clients with the ultimate confidence that their dollars will be spent efficiently and their trust in her has resulted in significant business growth year over year.

Congratulations Rebecca!

This Award Matters.

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I like awards.

There, I said it.

No, this doesn’t mean that I conduct my work with awards in mind. And it doesn’t mean that I’m selfish, or narcissistic. It means I’m human.

And yes, it’s possible to like awards and still be virtuous. In fact, most award winners are. They hold their work to a higher standard. They put in the extra hours. They care.

But they care about the award too, because awards carry influence, and award winners know that better than anyone.

Not just for the athlete or the recording artist, but for the restaurant owner, the real estate agent, and the business executive as well.

So I don’t feel bad when I say that awards matter, and you shouldn’t either.

That’s why I am so thrilled to announce that I have been named one of the judges for this year’s Gramercy Institute Financial Marketing Strategy Awards!

Having been to many of Gramercy Institute’s events over the last five years, I have been fortunate enough to experience firsthand just how much value this award can offer — and my business is better for it.

This particular award recognizes strategic excellence in financial marketing, and the winners will be invited to and recognized at a ceremony in front of the world’s best financial marketers. If this interests you, the deadline to submit an entry is February 15. You can enter and find additional information on the website HERE.

Wishing you an award-winning career.

-Mark DiMassimo, Chief

 

Our Clients Aren’t Companies. They’re Marketers.

Behind each company we work with, there is at least one inspiring action marketer. Who works with us day in and day out. Who’s on every conference call and in every meeting. Who collaborates with us to align on strategy, creative, and so much more. Whose passion and enthusiasm for ideas inspires us to strive for greatness.

Brands are the present evidence of past marketing visionaries. We don’t buy past performance. We invest in the future, and the future is in the hands of the inspiring action marketer of today. And we invest beyond all calculation in people who inspire us.

That’s why at DiMassimo Goldstein, our clients aren’t companies, they’re marketers. They’re a part of the team.  And while the end goal is always business growth, we know that in order to achieve that, we must grow as marketers – and help marketers grow —  in the process.

Last week, we got to see fruits of this growth first hand when two of our clients, Jodi Fronczke of TradeStation and Liz Robinson of Sallie Mae, were among those honored as The Gramercy Institute’s “20 Rising Stars in Financial Marketing.”

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From left to right: Liz Robinson (Rising Star), Nehal Beltangady, Mark DiMassimo, Jodi Fronczke (Rising Star)

Both Jodi and Liz are smart, hard-working and visionary marketers who deserve every bit of this recognition. They handle every marketing problem that comes their way with absolute grace, rising to the challenge each time. They truly value their partners, and inspire their teams. We couldn’t be more proud of them.

For twenty years, we’ve always put the client first, and when you commit to your client’s success, great things are going to happen. We love working with stars, and now we have an entire constellation.  We won’t stop until our stars are lighting up a galaxy!

Congratulations on the honor, Jodi and Liz! And more importantly, thank you for inspiring us every day.