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Tag : influence

DIGO Brands The Marlboro Cowboy

If you ever doubt the power of what we brand builders do, pause briefly to consider the Marlboro Cowboy.

This image helped to addict millions. This after it transformed a minor women’s cigarette brand into a legendary masculine number one brand smoked by men and women alike.

Consider what that word “Cowboy” means to the American psyche, and indeed to the world. This is branding and image-making par excellence. (more…)