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Tag : planning

Brand Is #1 Again

Brand is CEO's and CMO's top priority again. 

According to Gartner, top management agrees that brand strategy is the single “Most Vital Marketing Capability.”
Let’s do an Inspiring Brand Idea Workshop and accelerate your brand-driven growth.
We’re a brand planning agency built for a performance-hungry world.
We’ve helped hundreds of clients discover the inspiring idea that organizes and drives growth.
The brand idea is the #1 performance driver.
While the trend of performance marketing is toward AI automation, brand becomes the sole strategic advantage.
I’d be honored to talk with you about your brand.
It’s amazing what one workshop can do.
You know where to find me.

Digo Brands Multi-Tracking

You’ll find this works in most situations. Typically, there is an ideal. It may even be attainable. People may not be clear about how long it will take to get there, but they are enamored of it. Most teams, left to their own devices, will ruminate on this project of getting to the ideal for weeks, months, even years.

On the other hand, there is the attainable. The immediate opportunity. The low-hanging fruit. This is not a bitter fruit at all, but typically a quite tasty variety at the peak of ripeness, and within easy reach. Yet people will sit under that tree and plan for next year’s harvest and let those cherries rot on the vine. (more…)