Our Chief Mark DiMassimo has been a very busy man these past couple of weeks, speaking with different journalists and providing commentary on this year’s big game. If you’ve missed any of articles, we’ve got you covered. Here’s a look back on the biggest week in advertising!
- Mark talked stunts and events with Mae Anderson of the Associated Press. Her article can be read here.
- Mark chatted with Bertin Pellegrin of B on Brand to discuss the role of politics in this year’s commercials.
Read what Mark had to say about that buzz worthy Budweiser spot in this article for Quartz.
Thanks to all who followed along during the game!
MediaPost News, By Amy Corr
Pinnacle Entertainment has selected DiMassimo Goldstein as AOR for its L’Auberge branded casinos in Lake Charles and Baton Rouge, LA. The agency is charged with developing and implementing an overarching brand strategy and bringing a new campaign to market including advertising, direct, digital, social, design and media planning and buying.
To see the original post, click here.
Offlining is becoming a growing trend — online. It was a topic of discussion at the recent tech conference SXSW, where Mark DiMassimo exhorted the crowd to step away from their smart phones. DiMassimo and Eric Yaverbaum are offlining pioneers, having launched Offlininginc.com, a site that encourages visitors to make an “offlining pledge.”
An article this month in U.K.-based magazine Prospect takes a closer look at the phenomenon.
“We have (at SXSW) incredibly smart people, very capable people, very motivated people – and what are we working on? What are we obsessed with? We’re obsessed with engagement, stickiness, gamification, making sure that we’re attracting people to our worlds, engaging them. We are working very very hard at making sure that when people start to interact with whatever it is that we want them to interact with, that they go as deep as they can, stay as long as they can, they come back as much as they can. So there’s this incredible creative energy focused on the “on” button. Where is the business model in the off button? Where is the business model in helping people find some balance?” – Mark DiMassimo, speaking at SXSW.
Mark DiMassimo, C.E.O. of DIGO Brands, participated in a panel discussion at the SXSW Interactive Festival this week, entitled, “Tweeting On Weekends: Are We Becoming Socially Anti-Social?” Mark was there to discuss the insights and inspirations that led him to co-found the Offlining movement in 2010. Check out these beautiful visual notes taken during the forum by illustrator Sunni Brown.
The Wall Street Journal / Blogs
By Kelly Spors
If you launch a public-awareness campaign about an important environmental cause – and then generate $6 million in sales from it — are you a greedy entrepreneur or a selfless environmentalist? Or both of the above?
That’s the question Mark DiMassimo and Eric Yaverbaum are asking.
The Philadelphia Inquirer
By Diane Mastrull
Going green in business might seem altruistic.
But just like health care, the environmental industry is a business sector – one of the few these recessionary days with growth potential. And those toiling in it hope not only to do some social good, but also to make money in the process.
Not that there’s anything wrong with that. Or is there?
A Web poll last week tried to gauge public sentiment on the greening of capitalism. When asked whether two New York marketers who promote the use of tap water and environmentally friendly bottles they sell are “greedy entrepreneurs,” “selfless environmentalists,” or “both,” respondents gave mixed reviews.