Offlining
Growth Key: Tap a Movement. Created a movement to encourage people to get offline and enjoy their leisure and families in a web-free way more often.
Growth Key: Tap a Movement. Created a movement to encourage people to get offline and enjoy their leisure and families in a web-free way more often.
Growth Key: Activate emotion. Socialized the campaign building pride, participation and evangelism among self-directed cancer patients and influencers.
“The reality is that good agencies are a dime a dozen. But great agencies – the kind that transform the way we see, buy and experience things – are few and far between. The World-Changing Agencies described below deserve credit, because what they do each and every day moves the market and improves people’s lives for the better. Their passion and purpose, their goals and strategies, their mediums and messages, encourage each of us to step back and see the bigger picture.
World-Changing Agencies encourage people to think twice before they buy. Through their work, we can redefine ourselves:”
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Traders are an elusive and coveted audience. Yet these epitomes of self-directed consumers have broken many a marketer.
Whether retail or pro, the key to making it with traders is understanding the trader psyche’, tapping into the trader myth, and speaking trader language.
Here are some winning examples from the DIGO archives, (more…)
The Wall Street Journal / Blogs
By Kelly Spors
If you launch a public-awareness campaign about an important environmental cause – and then generate $6 million in sales from it — are you a greedy entrepreneur or a selfless environmentalist? Or both of the above?
That’s the question Mark DiMassimo and Eric Yaverbaum are asking.
The Philadelphia Inquirer
By Diane Mastrull
Going green in business might seem altruistic.
But just like health care, the environmental industry is a business sector – one of the few these recessionary days with growth potential. And those toiling in it hope not only to do some social good, but also to make money in the process.
Not that there’s anything wrong with that. Or is there?
A Web poll last week tried to gauge public sentiment on the greening of capitalism. When asked whether two New York marketers who promote the use of tap water and environmentally friendly bottles they sell are “greedy entrepreneurs,” “selfless environmentalists,” or “both,” respondents gave mixed reviews.
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