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DIGO Brands Brand Mascots.

Matt Brownell, AOL Daily Finance

This year’s Super Bowl commercials featured rambunctious geriatrics, cross-dressing husbands and Jamaicans from Minnesota. But mascots, once a staple of the advertising world, were almost completely absent from the night’s proceedings.

This year’s Bud Light commercials largely relied on Stevie Wonder and actress Zoe Saldana, but back in the late 1980s the brand was all about Spuds Mackenzie, a sunglasses-wearing bull terrier. Meanwhile, Taco Bell made its pitch with the aforementioned hard-partying elderly, but back in the ’90s it was all about a Chihuahua who professed his desire for Taco Bell in Spanish.

Spuds Mackenzie was retired by Bud Light in 1989, and Taco Bell ditched its dog around the turn of the millennium.

Read the full article here.