Need help growing
your brand?

Call Lee at 212.253.7500

or email lee@digobrands.com

Blog

Write Your Briefs Like Dr. Seuss, Not MBA Seuss.

Congratulations!

Today is your day.

You’re off to great places.

You’re off and away.

Out there, things happen,

And frequently do,

To people as brainy,

And footsy as you.

When things start to happen,

Don’t worry, don’t stew.

Just go right along,

You’ll start happening too.

Just step over things

That stick to your shoe

That weigh down your wings

And mess up your do.

Your briefs should be brief,

Small words straight on through,

No jargon or grief,

Just Why? What? and Who?

Oh, you’ll be of great use

Every word that you say

If you write like Dr. Suess,

And not Seuss, M.B.A.