Work

Navigating Behavioral Mental Health Professionals through the many stages of their careers by launching a new brand positioning and identity for Triad.

Challenge
Triad’s sub-brands have over 40 years of experience in the Behavioral Mental Health (BMH) space, however Triad had little brand recognition and was relatively unknown to its audiences.

Goal
Create a new brand identity for Triad that harmonizes its existing portfolio of products and sub-brands, while allowing for future innovations and acquisitions.

Strategy
Position Triad as the WAZE for the BMH professional. Triad brings decades of experience educating, certifying and supporting BMH professionals through a powerful, community-based career acceleration platform.