“The reality is that good agencies are a dime a dozen. But great agencies – the kind that transform the way we see, buy and experience things – are few and far between. The World-Changing Agencies described below deserve credit, because what they do each and every day moves the market and improves people’s lives for the better. Their passion and purpose, their goals and strategies, their mediums and messages, encourage each of us to step back and see the bigger picture.
World-Changing Agencies encourage people to think twice before they buy. Through their work, we can redefine ourselves:”
“The advertising world is undergoing a considerable transformation. About five years ago, many large agencies began investing in environmental, social and cause-related practices areas to capture what they perceived as a growing niche market and to complement their existing core services. Today more agencies (albeit just the smarter ones) recognize that such moves are limiting. What’s really needed is a sophisticated new worldview that incorporates essential social, cultural and environmental intelligence into the core organizational capacity. World-Changing Agencies possess this worldview, and it shows up in most everything they do.
World-Changing Agencies exist for a purpose: to assist clients in reaching positive social and environmental outcomes, thereby helping to create a better future for all. Through groundbreaking creative work, such agencies offer people new ways of seeing the world, and new ways of defining themselves within that world. That’s what the term “World-Changing,” originally coined by Alex Steffen on his environmental website WorldChanging.com, essentially means.
Saatchi Pakistan True Blue
Global Change Network
DiMassimo Goldstein (DIGO)
According to the New York Times, the recent ads spun out of DiMassimo Goldstein (DIGO) might be doing to the bottled water industry what antismoking ads did to the tobacco industry back in the 1990’s – causing major headaches. In case you’ve missed the unfolding “Tappening” campaign, the interactive and print ads are designed to encourage consumers to drink tap water whenever possible. They are deliberately outlandish, poking fun at the bottled water industry’s environmentally wasteful and often misleading nature. One poster claims: “Bottled Water Causes Blindness in Puppies.” Another reads: “Bottled Water: 98% Melted Ice Caps. 2% Polar Bear Tears.” All the ads are supported by an informative website, Tappening.com, where people can learn about the hazards of bottled water and what they can potentially do about them.
“We’ve spent these two years using our marketing and public relations abilities to un-sell bottled-water hype,” agency head Mark DiMassimo recently told Brandweek. “But I still see cascading waterfalls on labels that do not list the source of that water.” The agency is on a mission to help reverse the tides, and is using its arsenal of social media, web and advertising tools to do just that. In addition to promoting unbottled water, DIGO also helps organizations like Memorial-Sloan Kettering and ThinkorSwim to reach people with messages that resonate at the deepest levels.