DIGO Brands Broker Advertising
(NEW YORK – May 8, 2012) – Award-winning broker-dealer and futures commission merchant TradeStation, a wholly owned subsidiary of Monex Group, Inc. (TSE: 8698), today launched a new integrated marketing campaign, highlighting its award-winning platform. New York-based brand-building agency DiMassimo Goldstein (DIGO) created “The Proof is in the Platform” initiative, which will feature print, TV and digital advertising along with a strong social media component.
The ads lightly spoof TradeStation’s competitors, encouraging traders to focus on the actual capabilities of trading platforms. Print ads will begin running in Technical Analysis of Stocks & Commodities, Futures Magazine and Active Trader, and TV spots will begin airing on CNBC today.
“We don’t need bells, whistles or special effects to impress or attract traders,” said Erik Jepson, VP of Marketing for TradeStation, which received the highest overall ranking (4 ½ stars) from Barron’s magazine in its 2012 review of online brokers, as well as Best for Frequent Traders, Best Trading Experience and Technology, and Best for International Traders.
“Our platform speaks for itself, and speaks louder than flashy, over-the-top advertising does,” Jepson added.
That’s the reasoning behind TradeStation’s decision to create a tour of its platform features on TradeStation.com. Hosted by the TradeStation Guys, the tour, which debuts today, will allow traders to see firsthand how advanced TradeStation’s platform’s tools are through several one- to two-minute videos.
Follow Mark on Twitter @markdimassimo