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Buying a mattress can be a disastrous struggle.

You trek to your local Sleepy’s. You bounce around from bed to bed, testing each out, all under the very ambitious belief that the 3-5 minutes you spend lying down will provide an accurate depiction of what a year’s worth of sleep will be like. Based off of that assumption, you proceed to spend roughly $1,000 on a mattress that you will inevitably have to haul up three flights of stairs, and somehow, some way, manage to fit through your tiny apartment door.

“Maneuver to the left!”

That doesn’t work.

“Tilt it to the right!”

Nope, that doesn’t work either. Eventually, with sore arms and an aching back, you get your overpriced mattress settled in its new home in your bedroom. But your precious Saturday afternoon? That has come and gone.

Enter Casper. An online, direct-economy mattress company that’s waking up a multi-billion-dollar industry.

Adopting the online retail model made famous by eyewear company Warby Parker, Casper is bypassing the middleman and delivering mattresses straight to your bedroom. The mattress, designed with cutting-edge technology, can be folded to fit inside of a box, providing Casper with a delivery capability unrivaled by competitors. Why is that significant? Well, by eliminating the 3rd-party supply cost, Casper can sell their mattress for a much cheaper price, increasing its value and putting smiles on customers’ faces.

For Casper, it was simple. Find out what your consumers are struggling with and provide a solution. By tackling the customer experience issue that has forever been associated with mattress shopping, Casper isolated itself from industry competitors who are still using outdated tactics. Casper put the customer first, and the customers have responded.

With a $55M investment this past June, Casper solidified itself as a pioneer of the direct-model revolution.

Retail giants like Sleepy’s cannot afford to sleep on Casper any longer.

For more on Casper, read our Inspiring Action Case Study HERE.

from: Shontell, Alyson. “There’s A ‘Warby Parker Of Mattresses’ That’s Shipping Fluffy, King-Size Beds In Boxes As Small As Golf Bags.” Business Insider. Business Insider, Inc, 22 Apr. 2014. Web. 20 Nov. 2015.