Advertising in Your Own Brain.
I wrote this answer on Quora, and you probably missed it because it doesn’t seem to have anything to do with business, branding, marketing, advertising, design, innovation or any of that.
Except, it does. It has everything to do with those things.
It was titled: “Why am I too lazy to study?”
So, yeah? Seems to be about studying. School. Laziness… but the answer has everything to do with why we do what we do and why we don’t do what we think we want to do.
And that has everything to do with the way we advertise in our own brain. How do I know this? Two ways.
First, I went from a young adult almost paralyzed by anxiety to a daring career as an entrepreneur, investor, brand and ad agency founder in scary New York City, speaker, tv commentator – let’s just say that while I’ve never jumped out of a plane, I’ve lived a life that required courage and a lot of effort.
I’ve learned what motivated and moves me and what doesn’t.
Second, I started my career in direct marketing. This is what led me to digital marketing, brand building and all the rest. This has afforded me a multi-decade laboratory in which to do experiments about what really motivates people with literally billions of dollars of other people’s money.
I know what moves people and inspires them to action and what doesn’t.
So, here’s my answer to that question on Quora. I hope it helps you untangle your own blocks to action and move toward the fulfillment of your dreams – or better!