Best In Show – TradeStation
Growth Key: We can own substance in a world of flash, but in the end, the proof is in the platform.
The category of online trading has no shortage of flash and swagger. Everyone is making similar claims, causing noise and clutter. Our competitors were outspending us 10 – 1. We needed to change the game and the way we use TV by getting people to take our tour and see the TradeStation difference for themselves.
Our multimedia campaign won Consumer Retail Best in Show at the 2013 Annual Financial Communications Society Portfolio Awards.
The 19th annual Financial Communications Society Portfolio Awards recognized last year’s most creative and innovative financial PR, advertising, collateral, and digital media efforts. More than 450 guests attended the event last Thursday at Terminal 5 in Manhattan.
Five “Best in Show” award winners featured a mobile technology solution, app, or multimedia campaign that incorporated social media and the web into more traditional communications efforts.
Pictured: Mark DiMassimo, CEO of DiMassimo Goldstein, and Erik Jepson, CMO at TradeStation, who won Consumer Retail Best In Show for TradeStation’s multimedia campaign “The Proof is in the Platform” created by DiMassimo Goldstein