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The following post is an excerpt from Digital@Speed, authored by digital marketing guru Mark DiMassimo. Visit the official website here to download your free copy today.

I don’t shoot the messenger. Ever.

When someone brings up bad news, raises a controversial subject, or just tells the ugly truth in a meeting, I go out of my way to praise the messenger right there and then.

I want to make an example of them for everyone else. THIS is what I’m looking for. Honesty. Openness. Realness. Challenge.

If you don’t do this, you will hear less and less of the truth. And then where will you be?