DIGO Brings FreshDirect to Philly.
FreshDirect has spent a decade telling New Yorkers that it was the online grocer. But, as of February, they are now also able to spread that message to the greater Philadelphia area!
Working with DIGO, FreshDirect used unconventional out-of-home, direct mail, print, digital and radio ads to show people that you don’t need to sacrifice quality for convenience.
Just three months after the campaign’s launch in Philly, FreshDirect has made a difference in the grocery shopping habits of nearly 500 residents and continues to bring fresh quality food to their doorsteps.