Blog

Inspiring Action Brands of the Year: 2018

By James Nieman | 12/31/2018 | in

Following last year’s list of behavior change marketers, we’re bringing you a new and updated list of 2018’s most inspiring action brands and people. If there are any brands you think deserve to be added to the list, tweet us here and let us know!

For using two wheels to reach a $1B valuation at record-breaking speed

For giving the displaced a place to stay

For making technology and innovation its secret sauce

For rewriting gaming history and launching a global craze

For being world-class professionals at keeping it casual

For changing the way brands approach a changing world

For striking a chord with cord-cutters

For capturing the lion’s share of shared spaces

For making sophisticated data science and personalization the soundtrack to success

For busting out blockbusters at a record pace

For peddling fitness enthusiasts into the future

For reshaping the financial services industry

For elevating the way consumers fly

For connecting the globe through language

For making home-security mobile

For making consumers the masters of their own masters degree

For shattering glass ceilings

Tough Mudder

For bringing a new definition to running a muck

For providing cinematic experiences outside the cinema

Rent The Runway

For extending the red carpet into your closet

Cards Against Humanity

For revealing its cards as being much more than a card company

For making conversations conversational

For being the meat and potatoes of a meatless category

For paving the road for the peer-to-peer car sharing economy

The New York Times

For putting a modern spin on a timeless publication

For showing that direct-to-consumer brands can be cooked up in the 1920s

For taking a stand on taking a knee

The Parkland Activists

For being the voice of a generation