Making the Most of Stock Footage
Oh, stock footage.
Some of it is just so… strange.
We used this to our advantage when creating this new national TV campaign for CreditCards.com. The unconventional footage of a birthday clown, equestrian and magician not only serve to grab viewers’ attention, but also help us position the brand as the experts on all things credit cards.
We hope you enjoy these spots as much as we enjoyed searching through ridiculously random stock clips. (If that’s even possible.)
-Trevor Hickey, Senior Copywriter & Erica Grau, Art Director