Mark DiMassimo Talks Content Marketing With FOX | DiMassimo Goldstein

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Mark DiMassimo Talks Content Marketing With FOX’s Hollie McKay writes,

NBC’s new talent contest ‘Fashion Star’ is a hit with the retailers it plugs, but not so much with the viewing public.

The much-hyped Tuesday premiere drew just 4.6 million prime time viewers (its lead-in ‘The Biggest Loser’ drew 6.3 million viewers), but sales of the night’s winning fashions soared

The show’s original conceit is that the winning fashions you see on the show Tuesday will be available in stores Wednesday. Host Elle MacPherson and celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos spotlight 14 unknown designers and give them the chance to debut their collections in three of the nation’s major fashion retailers: H&M, Macy’s and Saks Fifth Avenue.

A representative/buyer from each of the stores serves as a judge on the program, and at the end of each episode, Americans are able to purchase the weekly winner’s outfits online or at retail outlets.

So far for the stores, so good. …Read more