Advertisements Bring Fresh Home Cooking and Double Entendre to NYC’s Subway Trains
December 28, 2015 (New York, NY) – Beginning January 4, 2016, NYC-based advertising and branding agency DiMassimo Goldstein (DIGO Brands) will roll out its latest New York City MTA Subway advertising campaign entitled “Get Fresh Together.”
Promoting HelloFresh (the global-leading meal kit delivery brand) through a series of creatively brazen illustrations, the saucy campaign features a fun play on food and innuendo. Each illustration features a photo of a fresh ingredient accompanied by a playful double entendre, including “Shuck like a corn star” and “Let’s do it veggie style,” among others. On developing “Get Fresh Together,” Mark DiMassimo, CEO of DiMassimo Goldstein explained, “These are cheeky calls-to-action. Each one aims to turn on the home chef in you.”
“HelloFresh can give New Yorkers a new view on cooking to get them back in the kitchen, and we hope this campaign gives them something to smile about during their daily commute,” said Seth Goldman, CEO of HelloFresh. “Cooking at home with HelloFresh is one of the easiest way to take control of your health in the New Year, and a far better alternative to takeout, which has become a nightly ritual for most New Yorkers. We hope showing the fun, flirty and lighter side of cooking will inspire them to give HelloFresh a try.”
“Get Fresh Together” will begin running January 4, 2016. The campaign will focus its placements where New Yorkers spend much of their time: on the city’s subway.
The DiMassimo Goldstein creative team behind “Get Fresh Together” was led by Chief Creative Officer Tom Christmann and Creative Director Kevin Karp. A sampling of different advertisements included in the “Get Fresh Together” campaign is available upon request.
About DiMassimo Goldstein (DIGO Brands):
DiMassimo Goldstein is a NYC-based independent brand-building and advertising micro-network that accelerates value, scale and impact through inspiring action and direct-economy innovation. The agency serves a rising class of entrepreneurial leaders in growth-stage companies within the US and beyond, assisting those who desire to chart a path of life-changing growth in an era of overwhelming change. Previous and current clients include Weight Watchers, What’s Tappening, Fathead, HelloFresh, Great Minds, TradeStation, Affinity Federal Credit Union, Mediacom, among others. DiMassimo Goldstein was chosen as the 2014 Advertising Age Small Agency of the Year (Gold, Northeast) and was named One of America’s Fastest Growing Companies by Inc. in both 2014 & 2015. Micro-network agencies include DiMassimo Goldstein, Proove Accountable Media and Propolis Brand Consulting. Visit www.digobrands.com to learn more.
HelloFresh currently operates in the USA, UK, Germany, Austria, the Netherlands, Belgium, and Australia. HelloFresh delivered 13.2 million meals in the three months ended September 30, 2015, and 6.1m meals in November 2015. HelloFresh was founded in November 2011 and is based in Berlin. Further corporate offices are in New York, London, Amsterdam and Sydney. Current investors include Baillie Gifford, Insight Venture Partners, Phenomen Ventures, Rocket Internet, and Vorwerk Direct Selling Ventures.