Work

Rethinking a campaign for a nation stuck at home.

Challenge
The COVID-19 pandemic shook the world and forced people to stay inside. These circumstances led to overeating, lack of exercise, and high levels of stress.

Goal
Help people see WW as more than just a weight loss brand. WW’s program, tools and community can help you make better choices to improve your overall health.

Strategy
We tapped into WW’s Instagram community to show how current members are using WW’s tools to eat well, move more, and stay connected.