Seven Ways To See Beyond The Next Quarter.
Jeff Pundyk, CMO.com
It’s a new year with new goals, and you have rededicated yourself to driving results. You are focused and energized. Head down.
Wait. With your head down, you just might miss the signs of change, the subtle shifts that signal that your customers are operating in a different way, that competition is coming from someplace unexpected, that the nature of your opportunity has changed.
As the pace of change continues to accelerate, the task of keeping up should be part of your job description. Here are a few simple ways to look beyond the next quarter:
Get out of the building: Dedicate 20 percent of your time to talking to people doing things differently than you. Look outside of your industry, find people who work at different stage companies, and seek out those doing things that conventional wisdom says probably won’t work for you. Talk to your company’s alumni. No agenda. Just ask good questions, listen, and learn.
Read the full article here.