Spear Physical Therapy Launches “Unstuck Yourself” Campaign
July 2024 — Spear Physical Therapy, the nation’s top-rated PT provider, has launched Unstuck Yourself, a bold, emotionally resonant campaign from DiMassimo Goldstein.
The work reframes physical therapy as not just about rehab — but about reclaiming momentum in your life. It meets the audience at a moment of friction and inspires them to take action. The campaign includes digital, OOH, brand refresh, and performance creative — all designed to help people get back to what they love.
DiMassimo Goldstein builds brands that drive behavior change — from physical health to mental shifts to daily habits. We help category leaders act like leaders — and challenger brands challenge the status quo
Spear combines world-class clinical outcomes with a deeply human, people-first experience. They don’t just heal — they coach, guide, and empower. With Unstuck Yourself, they now have a brand campaign that does the same.