Don’t be better. Be different.
We try to be good children. We have a report card of As and Bs and one C, and we focus on how to turn the C into a higher grade.
What’s wrong with us? Well, perhaps it starts with a question, What’s wrong with us. A better question is what’s different about us? And who can that matter and how?
The stone cold marketing fact is that it works much better to be different than better.
Would you rather be The Ground Round or Hooters, assuming business success were criteria. Let’s face it, there are a lot of restaurants offering greasy fries, dark decor and lots of undercooked beef.
But how many mammary-themed restaurant chains are there? (more…)