For decades, Ty Shay has been the change agent that CEO’s dream of.
I was first introduced to Ty while he was the CMO of Hotwire.com.
“You had written a piece…it was about how the goal of the agency should be driving performance while at the same time driving a brand…It seemed like we were kindred spirits, which is why we made the change.” – Ty Shay
And kindred spirits we were. In just three quick years we were able to grow Hotwire.com from a Silicon Valley start-up to a top-five travel website, which is where it was when it sold for $663 million.
Since then, Ty has used the same brand response principles I wrote about in that piece to write his own ticket to any CMO job he wants.
So how can you be like Ty? How can you get any CMO job you want? Listen to the full interview below to find out:
If you’re interested in continuing the brand response conversation, email me at Mark@digobrands.com