The first “killer app” of the Internet is fast becoming the most important. Lowly E-mail!
Back in 1999, when Seth Godin wrote the groundbreaking book Permission Marketing, he predicted that an increasing percentage of marketing messages would be, “anticipated, personal and relevant.”
It was a radical idea at the time. E-commerce marketers with their frictionless webs were doing just fine, thank you. But today, the battle is on for the inbox. (more…)