The following post is an excerpt from Digital@Speed, authored by digital marketing guru Mark DiMassimo. Visit the official website here to download your free copy today.
If you need to understand and connect with people quickly, think tribally.
Everyone comes from somewhere, and often from multiple somewheres. Those places – schools, industries, departments, companies, clubs, states, countries – have cultures and languages all their own. So knowing the tribe can be the key to truly understanding the individual.