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The Story Behind That Inspiring Mural Video

You’ve seen it on our T-shirts. You’ve seen it on our Twitter. Chances are you’ve probably read it about a dozen or so times here on our blog:

Inspiring Action SallieMae-1156_1000

We say this so often because we truly believe in it. It’s something that we strive for each and everyday. How can we inspire action in ourselves? In each other? With our clients and throughout the world? Asking these questions can only have a positive impact.

Inspiring Action is about helping people lead better lives. It’s about forming more and more empowering habits. It’s a term we use for business, but it can be applied to almost anything in life.

As an agency, we help influence consumer habits. And when we leave the office, that influence may change but it certainly doesn’t stop. We still have influence on our family, friends and peers. We have influence at the dinner table. We have influence when we’re on vacation at the beach. It’s a tremendous responsibility.

Inspiring Action is all about taking that responsibility and using it to inspire better decisions, and then watching those decisions come to fruition. It’s about realizing that you have the power to impact others’ lives and then choosing to do so in a positive manner.

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So when it came time to change the mural on our office chalkboard, the one that stands tall at the core of our workspace, it was a no-brainer. We’re so immersed in this Inspiring Action persona and so eager to share it with the world that we wanted it stamped front and center for all visitors to see.

We tapped Q Choi, our brilliant (note the emphasis on brilliant) senior motion graphic designer to put this inspiration into action. And so, for three long days Q worked hard at the center of our office, putting his famed attention to detail on display for all who passed by. Seventy-two hours later, the mural had sprung to life.

“As a Motion Graphic Designer, almost all of my work is done on a keyboard, monitor or tablet, but I still love to work with my hands.” (You can view Q’s work on his website here)

“I studied our theme and drew the initial sketch in a small notebook. I’m really happy with how it turned out”

Inspiring Action from Q on Vimeo.

It’s now the first thing you see once you’ve passed our lobby. Whether you’re going to the printer or leaving a meeting, it’s right there, grand and bold, reminding us all why we chose to work here.

And that’s to Inspire Action.