Xemana Boards The Owner Ship in March 2025
March 2025 — We’re thrilled to welcome Xemana aboard The Owner Ship by DiMassimo Goldstein. With bold ambitions and a breakthrough platform, Xemana is ready to scale — and we’re ready to guide them with Madison Avenue-level brand strategy, creative, and marketing.
Through The Owner Ship, we’ll help Xemana clarify its value proposition, strengthen its brand, and launch marketing programs designed to generate not just attention, but trust, growth, and momentum.
The Owner Ship from DiMassimo Goldstein gives founder-led businesses a proven path from brand confusion to strategic clarity, from one-off tactics to a system that scales.
Xemana is a workplace training platform tailored for the building maintenance industry. Their engaging, short-form video courses, available in both English and Spanish, are designed to seamlessly integrate into the daily routines of frontline custodial staff. By combining elements of drama and comedy, Xemana enhances employee engagement and retention of crucial safety lessons. Their mobile-friendly application ensures that training is accessible, efficient, and effective, transforming company culture and awareness of key workplace practices.