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A Day in the Life of a CRM and Email Marketing Manager

How do you describe your role at DiGo? 

I still remember when I first saw the job opening on LinkedIn; it described the CRM Manager as, “the organizational linchpin for the agency’s marketing efforts”. Now, six months in, I can see why.

With support from the rest of the Marketing team, I develop multi-channel and data-driven recommendations for lead nurturing and conversion. I analyze the different touchpoints and interactions of our contacts and build customized campaigns delivered to the right people, at the right time, through the right channels.

What’s your average day like? 

I’m sure more than one would say the same, but at DiGo, there’s not one day like the other. My days go from being in meetings, planning and launching lead gen campaigns, updating the database and connecting with prospective clients; to running ads, sending PR pitches, building integrated reports and reviewing tools to integrate with our CRM. Oh, and testing, lots of testing!

Do you have a morning ritual to get you in the zone? 

I love having everything ready the night before; it gives me time to slow the pace in the morning while enjoying my fresh brew of Colombian coffee with Nick, my husband. I wake up around 5:30 a.m. (when I decide to work out, which is not very often), then shower, coffee, breakfast, get a quick update on the news and leave. The ritual that gets me the most in the zone is probably during my commute. I always carry a book in my bag, listen to a podcast, read the Fast Company edition of the month, or listen to whatever playlist fits my mood — “90’s Hits” has been on repeat this last week!

What’s your favorite part about what you do? 

Being able to do what I love with so many amazing people! Everyone is passionate, welcoming and ready to work. Working on the Marketing team, for example, is exciting and challenging but it can also be unpredictable. When days turn crazy, my team works hard, runs around and get things done while having fun doing it. There have been nights when I go back home with sore abs, just from laughing.

What elements of your workday do you look forward to most? 

Besides working with a great team, seeing positive results is what I look forward to the most (don’t we all?). Launching successful campaigns, receiving positive feedback and seeing the hard work come to life will always be an energy boost. The baked goods in the kitchen, bagels, movies, ping pong tournaments and mimosas help too :)

What’s the most challenging part of being a CRM Manager?

Translating data into robust and customer-centric marketing campaigns. We are in a time when every user expects a completely unique experience and no two paths are the same. It’s a challenge, but I like it!

What’s your favorite thing about being a CRM Manager? 

Being at the center of it. You can do so much when you have a fully integrated CRM system. You have a full 360 view of your database, a thousand possible touchpoints and a different behavioral history for each contact. It’s like a puzzle!

If you could describe DiGo in a phrase, what would it be? 

An inspiring combination of originality, diversity and hard work!

– Daniela Arevalo, CRM and Email Marketing Manager