Team DIGO, November 25, 2013
Growth. Improbable, competition-threatening, critic-silencing growth is our aim and our comfort zone. It is what our clients have come to expect. It starts with a brand story so large that the only way to live it out is to grow. And then a plan. We help you define what growth means for your organization. We help you to quantify and measure it. We help you build and test a theory of growth. Then, optimize it and roll it out. Rinse and repeat. At DIGO, the entire organization shares a singular measure of success — we succeed when our clients grow.
Team DIGO, November 22, 2013
Most people don’t know that Business Insider publishes an annual list of their picks for “the sexiest advertising executives.” This is probably a good thing.
After a short discussion, we at DiMassimo Goldstein opted out of the story and insisted that the editors of Business Insider remove us from the list.
Ultimately, a horror of objectifying advertising executives and the potential harm to the reputation of our industry outweighed our sincere pleasure in dominating the draft list, holding sixteen of the top twenty places and a healthy percentage of the remaining rankings as well.
We take the compliment.
But, at the end of the day, our sexiness is not what we sell. We sell our ability to help clients grow. The sexiness is really more like customer service… or atmosphere.
So, once again, thanks Business Insider. But no thanks. We will focus on making it with our brains.
For those who want to see the runner ups who, due to our decision to abstain, ended up on the list. Here you go!
Team DIGO, September 25, 2013
Welcome to the Growth Agency Network.
If you only remember three words, remember these: EVERY TOUCHPOINT MATTERS
In the center of you there is a double helix of DNA that sets in motion who you become. Clip a fingernail and this same code is there.
In the center of every experience is the truth of the brand. If the reception desk is boring, the brand is boring. If the invoice has no charm, the brand has no charm.
An inspiring receipt. A stylish notepad. A creative collection letter. A box with spots. A one-page owners manual.
Empires have been built on such small things as these.
If it is, it is a part of the brand.
Brand. Driven. Growth. That’s four, five and six. That’s how we do it.
Banner, hang-tag, balloon. Truck to television commercial. If we can do it, we can make it deliver the brand.
Here we tend to these individuals we call brands. We grow and evolve them. And we can tell you what is in the fingernail, before you clip it. …Read more
Team DIGO, May 31, 2013
The 19th annual Financial Communications Society Portfolio Awards recognized last year’s most creative and innovative financial PR, advertising, collateral, and digital media efforts. More than 450 guests attended the event last Thursday at Terminal 5 in Manhattan.
Team DIGO, May 9, 2013
I love working for and with Founder/CEOs.
No doubt, this makes me an eccentric marketer and an odder ad guy, and casts extreme suspicion on my membership in the creative community.
Marketers are supposed to want to run their own empires – otherwise why spend all that money on a Harvard MBA and all that energy climbing the corporate ladder? Creative directors think the ideal client listens to their presentations, and then applauds. Ad agencies think their job is to please the target audience no matter what the client might think.
Team DIGO, May 7, 2013
When personal greed comes in, client interests are soon forgotten.
An agency focused on cashing out is not an agency focused on client success.
Don inadvertently torpedoes the IPO when he resigns a client. This particular client happens to be a snake and should never have been allowed to slither into the agency in the first place. This is a rare righteous moment for Don.
So, now the agency’s hopes turn to winning a much bigger client. But why?