Friday Reads – 7/29/2011

A weekly post on some of our favorites from around the Web.

This week’s topic: Brand Driven Growth

• Do you have the right leaders for your growth strategies? from The McKinsey Quarterly
• Ready for Growth, But Not Prepared from Harvard Business Review
• Brand Building, Beyond Marketing from Strategy & Business
• Jeff Bezos On Innovation: Stubborn On Vision; Flexible On Details from Techdirt
• Reed Hastings on the Culture of Innovation – The Netflix CEO explains his company’s seven essential values. from Slate
• More Than Virtual: Marketing the Total Brand ‘Experience’ from Knowledge@Wharton
• As competition rises, Instapaper shuns outside dollars from GigaOm
• And one that is off topic, not new and not a read – but a must-do anyway: http://www.thewildernessdowntown.com/

Plus, a few related #fridayfollows that we throw in for good measure:

@jhagel (John Hagel)
@rosabethkanter (Rosabeth Kantor)
@tedcoine (Ted Coine)
@johnbattelle (John Battelle)

and a couple of homesite favorites:
@markdimassimo
@Jpundyk

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