Philly.com: DIGO Brands FreshDirect

By MARIA PANARITIS

FreshDirect.com, the Internet-only grocer that has built a devoted flock of click-and-buy shoppers in the high-rises of New York and across its suburbs, rolled delivery trucks into Philadelphia on Monday to launch its first expansion beyond the Big Apple.

Although initially delivering only to households in and around Center City, the company that hawks farm-to-doorstep produce, meticulously selected seafood, and prepared dinners, along with supermarket staples, hopes to expand deeper next year into the Philadelphia region, building upon this area’s reputation as a food lovers’ haven.

“We are extremely excited to be in Philadelphia today,” FreshDirect cofounder and chief executive Jason Ackerman said during a news conference in City Hall, surrounded by wooden baskets and crates brimming with red apples, bell peppers in four colors, petite eggplants, tomatoes, and autumnal gourds.

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