Work

Imagining a world that works for frontline workers for the Samsung Galaxy XCover Pro.

Challenge
Getting the back office to empathize with the frontline. Enterprise buyers forget the frontline doesn’t have the conveniences of an office. We had to remind them — all during a pandemic.

Goal
Win big share from the tough-device specialists by making work that was standout for the b2b category, that looked fresh and human for an often dollar-and-cents world view.

Strategy
Frontline work is no desk job. So, we introduce those who buy devices for frontline workers to the Samsung Galaxy XCover Pro that works harder where they do.

Animation: Bonfire

The Samsung Galaxy XCover Pro is all about making frontline workers’ lives easier. We figured how to use it should do the same, so we created a simple and graphic piece to explain every use case for this rugged new device.