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HelloFresh

Getting out of the competition’s shadow with a zesty answer to “What’s for Dinner?”

Challenge
Move HelloFresh beyond its reputation as just another player in the crowded meal kit market, and get them a seat at the head of the table and overtake Blue Apron as the leader.

Goal
Take the brand and the meal-making experience to the next level by giving a unique voice to the identity, from logo to packaging to recipe cards.

Strategy
Position HelloFresh as the clear and easy choice for busy families, welcoming a zest for life back into the kitchen to make meal prep fun again.

HelloFresh logo

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