HelloFresh
Getting out of the competition’s shadow with a zesty answer to “What’s for Dinner?”
Challenge
Move HelloFresh beyond its reputation as just another player in the crowded meal kit market, and get them a seat at the head of the table and overtake Blue Apron as the leader.
Goal
Take the brand and the meal-making experience to the next level by giving a unique voice to the identity, from logo to packaging to recipe cards.
Strategy
Position HelloFresh as the clear and easy choice for busy families, welcoming a zest for life back into the kitchen to make meal prep fun again.