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Now more than ever, people are living extremely busy lives. Ordering Seamless or eating out is the quick dinner solution, but it’s an expensive habit often served with a side of guilt. The healthy option of shopping for and preparing home-cooked meals would be great, but who’s got time for that? But with HelloFresh, you’re presented with the best of both worlds. Cooking Healthy Doesn’t Have to Be a Full-Time Job.

Using that thought as a leaping off point, our campaign demonstrates the perceived struggles of trying to cook healthier, whether it’s investigating product labels, inspecting produce, or finding the freshest meats. On TV, for example, a husband buys cookbooks by the armful, forages for mushrooms, and wades into the sea in an 80s-inspired montage, only to come home and see his wife has already effortlessly cooked dinner using HelloFresh.

This charmingly absurd campaign was also extended to radio, print, digital, and a colorful New York City subway takeover.

Since the relaunch of the brand in Q3 2016, HelloFresh has seen a 72% rise in sales.