About | DiMassimo Goldstein

Need help growing
your brand?

Call Lee at 212.253.7500

or email lee@digobrands.com


The behavior change marketing agency

We’re on a mission to build the leading brands of the 2020s with Behavior Change Marketing.


They will be:

Life-changing, because people increasingly go to market to change their lives for the better. And people whose lives are changed will talk, through the media they will control, and that will be worth more than advertising.

Simple, because complexity frustrates action, and simple satisfies.


Habit-forming. Variably and delightfully rewarding, inspiring action with just the right triggers. Because more and more, people go to market not just to buy a thing, but to launch or reinforce a habit or a new way of life.


If you want to be part of building the leading brands of the 2020s, we’d love to hear from you.


What’s Behavior Change Marketing?

We can help people change their decisions and habits in ways that empower and delight them.


We combine the findings of behavioral economics/behavioral science, evolutionary and positive psychology, mobile interventions, persuasion design, brand response marketing, crm, and decades of A/B-split testing and optimizations into an integrated practice of behavior change marketing.


Branding for Behavior Change is different. Behavior change isn’t mere preference. Behavior change marketing is the long road.


Designing for Behavior Change is different.


Advertising for Behavior Change is different. Membership. Community. Habit. Ritual. Bonding. Devotion. Advertising for behavior change is a specialization and a wonderful path to relevance, impact and legacy for marketers, entrepreneurs and leaders today.


For more on Behavior Change Marketing, check out our Behavior Change Manifesto.