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Team DIGO | 11/27/2011 | in
Proove(sm) powers brand-driven growth with accountable media planning and buying. Led by digital media pioneer Adam Lutz, who has successfully deployed hundreds of millions of media dollars for top advertisers, we seek tangible business results in everything we recommend. Key performance metrics are focused on engagement of the right audiences in most cost-effective ways. The latest technology and offerings provide our clients the most efficient and strategic media plans and buys.And we are first in line to learn about the latest innovations, technology and data to help drive our clients business, driving the standard of proof into pioneering territory such as social, mobile, owned and earned media.
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Team DIGO | 11/27/2011 | in
Every campaign at DIGO is vetted by top PR talent, professionals who have been responsible for building such brands as Progressive, IKEA, Domino’s Pizza, George Foreman Grill, Tibet, H&M, and Investools, among others. Thanks to our long-standing, integrated partnership with Ericho PR, we can offer a powerful combination for brand ideas: buzz, ink and airtime. As a result, our clients receive a disproportionate amount of meaningful exposure for their investment.
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Team DIGO | 11/27/2011 | in
Strategy is different in a social world because brands grow differently when people rule.
We see the signs all around us. Design becomes more important—increasingly, it’s the key differentiator among brands. PR also rises in importance, while advertising falls. Discovering, channeling, exciting and curating expressions of passion become key disciplines.
At DIGO, strategy is about knowing where we’re going and where everyone else is going, too. It’s about solving the problems of today while building a vision for the future in an emerging marketplace.
We believe that emotion drives behavior, and that design details can minimize or remove barriers to action. We discover and leverage the emotional meaning of a brand, then build this meaning into everything we do. Emotion leveraged to action is DIGO’s hallmark as a master direct and social marketing agency.
DIGO’s strategic services include:
- Brand Invention
- Brand Launch
- Brand Relaunch
- Brand Positioning
- Insight-Driven Product & Service Innovation
- Social Media Audit
- Social Media Kick Start
- Competitive Strategy
- Integrated Marketing & Media Strategy
- Marketing & Business Strategy Alignment
- Metrics for Success
