ESPN
Growth Key: Place Style Brands Where The Men Really Are.Trade campaign for ESPN Magazine’s new style section: Style in Sports.
Joseph Abboud
Growth Key: REAL MEN NEED HELP.
Repositioned the brand to appeal to a younger target audience.
Mission
Growth Key: ATHLETIC SKINCARE.
End-to-end launch of this athlete engineered skin care brand. Profitable in year one.
Syms
Growth Key: Brand Generosity Meets The Nation’s Biggest Story – Unemployment.
Attracted a younger consumer to this off-price clothing retailer with a unique promotion.
Nike
Growth Key: WIN EITHER WAY.
An effort to convince LeBron James to come to New York. Didn’t convince James, but we hear Carmelo Anthony saw the ads…
GoSMILE
Growth Key: Smile as Style.Repositioned tooth whitener brand from oral care to lifestyle/fashion with an end-to-end relaunch.
