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Category : Style

ESPN

Growth Key: Place Style Brands Where The Men Really Are.Trade campaign for ESPN Magazine’s new style section: Style in Sports.

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Mission

Growth Key: ATHLETIC SKINCARE.
End-to-end launch of this athlete engineered skin care brand. Profitable in year one.

 

Syms

Growth Key: Brand Generosity Meets The Nation’s Biggest Story – Unemployment.

Attracted a younger consumer to this off-price clothing retailer with a unique promotion.

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Nike

Growth Key: WIN EITHER WAY.
An effort to convince LeBron James to come to New York. Didn’t convince James, but we hear Carmelo Anthony saw the ads…

 

GoSMILE

Growth Key: Smile as Style.Repositioned tooth whitener brand from oral care to lifestyle/fashion with an end-to-end relaunch.

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