DIGO Brands a Chief Strategy Officer
Ole is a Norwegian expatriate whose empathic and curious nature has driven him to explore consumer experiences on several continents. His eclectic, cross-cultural background ranges from military training in the Norwegian Armed Forces, to deep immersions into a diverse range of sub-cultures across the globe.
Ole serves as the Chief Strategy Officer at DiMassimo Goldstein in New York. He is the champion of our planning approach, and responsible for pushing the planning discipline forward.
As a close creative partner and strategic lead, Ole has led global and domestic cross-discipline teams on a fascinating journey of challenges. He has inspired Americans to discover the adventure of Sabra hummus, ignited emotions on old icons such as Jim Beam, and mined cultural tension in places as disparate as Tbilisi, Georgia and the Middle East.
Throughout a distinguished career stretching 20 years, Ole has led the debate and set direction for famous brands in almost every category. He was the global planning lead that helped drive Gillette to historic heights, he resurrected lost passions in the celebrated rebirth of the Saturn brand, and he inspired award winning work on brands such as The Economist, Guinness and Mercedes-Benz.
A passionate practitioner of planning, Ole has been a featured speaker at global planning events such as the Cannes Advertising Festival and the APG conference. He has a BBA with honors from the Norwegian School of Management, and an MSc from Northwestern University in Chicago.
What is your personal brand?
Empathy without borders.
What drives you?
A desire to make life interesting.
All wrapped up in one overriding objective: to like the person I’ve become when it’s all been said and done.
Tell us a personal growth story.
Every day with my kids.