DIGO Brands the Nation’s #1 Respiratory Hospital
Nation’s top respiratory hospital launches the second “We Never Say Never” television ad.
National Jewish Health in Denver, Colorado, named by U.S. News & World Report as the #1 respiratory hospital in the U.S., has released “Camping”, the second television ad in the “We Never Say Never” campaign launched earlier this year. This spot follows last month’s release of “Basketball”, the first television ad in the campaign aimed at growing the hospital’s national profile and expanding its reach.
The new 30-second ad follows a patient as she literally pushes the word “NEVER” aside, overcoming her breathing condition to go camping with her grandchildren. Like the first “Basketball” ad, this ad features the institution’s motto, “We never say never.”
“‘We never say never’ is the reason so many things that were once impossible are now routine, and it’s the reason that the intractable, the untreatable, the incurable and the unmanageable are routinely turned around at this leading academic medical center,” says Mark DiMassimo, DIGO CEO and Chief Creative Officer.
The 111-year-old institution is known worldwide for treatment of the most challenging patients and for groundbreaking medical research. Its renowned faculty integrate the latest scientific discoveries with a team approach to deliver unsurpassed medical care. Michael Salem, M.D., President and CEO of National Jewish Health, says, “When I heard the line ‘We never say never,’ I realized instantly that these four words describe what differentiates National Jewish Health. Patients hear a lot of ‘never’ out there. At National Jewish Health, we are committed to finding solutions where others have not. It’s enormously satisfying to know that we’re giving patients hope and life. National Jewish Health assigned the account to DIGO in July 2010 after a nationwide search. The current campaign encompasses television, radio, digital, newspaper, magazines and out of home. Media will run nationally.
“We have always been a national institution,” adds Salem. “Patients from around the country with respiratory, cardiovascular, immune and related diseases have come to Denver and National Jewish Health for 111 years.”National Jewish Health is known worldwide for treatment of patients with respiratory, cardiac, immune and related disorders, and for groundbreaking medical research.
Founded in 1899 as a nonprofit hospital, National Jewish Health remains the only facility in the world dedicated exclusively to these disorders. Since 1998, U.S. News & World Report has ranked National Jewish Health the #1 pulmonology hospital in the nation. DIGO Brands, founded in 1996 by Mark DiMassimo, is a brand-driven growth network. Our companies work together seamlessly to help ambitious organizations grow.
DIGO Brands have partnered with visionary leaders on many of the extraordinary growth successes of the past two decades. These include Comcast, Crunch Fitness, JetBlue, National Jewish Health, Island, ESPN, HBO, thinkorswim, Citi, Gateway, McKinsey, and Memorial Sloan-Kettering Cancer Center.
DIGO Brands includes DiMassimo Goldstein, a leading full-service brand, advertising, direct and digital agency; Proove Accountable Media; DIGO/Ericho public relations and social marketing, brand-driven content, entertainment and digital products; and the Tappening and Offlining movements.