Earth Day, An Important Call To Action
Earth Day is a call to action.
A call to action to people everywhere to direct their attention to the ecological challenges facing our environment. To use this day as an opportunity to adopt new behaviors and habits that benefit our planet, and to ensure that those actions become part of our daily routine moving forward.
No action is too small. No action is insignificant. It is our collective responsibility as humans to be advocates for the protection of our environment, to continue to push the dialogue, and to commit to lifestyle changes that ensure the safety of our planet.
Brands, too, share this responsibility. With large audiences and the ability to captivate, influence, and inspire movements, it is vital that brands create purposeful actions to raise awareness around the many challenges facing our environment, and to implement alternative eco-friendly methods to help solve these issues, in all aspects of their business.
Here are some brands that inspired us by stepping up to the plate on Earth Day this year, reaffirming their commitment to make this planet a better place.
Apple debuted Daisy, a robot that can disassemble iPhones to recover valuable materials, getting one step closer to its goal of making products with only renewable or recyclable materials. Apple is one of the most innovative companies of our time, and inspiring action with inventions like Daisy further stamps their commitment to use technology toward protecting our world’s resources.
Republic Services, the industry-leading sustainable waste disposal company, encouraged its staff, the communities it serves, and its customers to commit to “#1More” action each day to become better at recycling. They released a series of tips to help educate, build awareness, and inspire action in people to recycle properly.
Staples expanded its Electronic Recycling Program to include coffee brewers, and for this entire week, Staples Rewards members who recycle an old coffee brewer at the national retailer can get a $10 coupon for any purchase above $30. Since starting its Electronic Recycling Program, Staples has collected more than 400 million pounds of electronic waste, including ink and toner, which is the weight of roughly 13 Brooklyn Bridges.
Popular outerwear brand The North Face partnered with the National Park Foundation to clean up waste in parks by pulling over 160,000 pounds of single-use plastic bottles and recycling them into “The Bottle Source Collection.” One dollar of every purchase made will be donated back to the parks.
With its new campaign, “Earth Day Every Day,” 1 Hotels announced a year-long initiative that will include activations across all properties focused on raising awareness of environmental issues, specifically around saving our shores.
Though not yet an action, ride-sharing service Lyft announced its plans to become completely carbon neutral. If the direct-economy brand can follow through on its promise, millions of metric tons of carbon dioxide can be offset, which would be the equivalent of planting tens of millions of trees or taking hundreds of thousands of cars off the road. It’s a lofty goal, but one that would protect the environment and prevent the continuation of mass pollution dramatically if achieved.
As reported by CNET, home automation producer Nest used Earth Day to make an inspiring promise: to install one million smart thermostats at little or no cost to low-income homes over the next five years. The pledge is part of Nest’s “Power Project,” an initiative aimed toward raising awareness around energy efficiency and consumption.
Now that’s #InspiringAction.