“I’ve never felt more proud of myself.”
By Tyler Maxson, Art Director at DiMassimo Goldstein
My life at DIGO began in the class Mark taught for the School of Visual Arts. After a while, I really started to hit it off with Mark and was able to work my way into an internship, which eventually turned into a full time position. Before I knew it, I was working on my first big project, a campaign for New York Health and Racquet club promoting their 40th anniversary celebration. For the first time in my life, my work was for something other than a grade. There was an actual, living, breathing, and most importantly, paying client anxiously awaiting the completion of my work. It was nothing short of mind-blowing. However, this was only the beginning.
After the campaign launched, I was walking down the street, on my way to work or school, I forget. What I won’t forget is catching a glimpse of one of the ads I had made for the first time. It was lying in the street, soaked with water, covered in footprints and badly warped. It was absolutely perfect. Here it was, something I made, something that was bought and paid for, out here in the real world. It existed somewhere other than on my monitor or in my imagination. I picked it up out of the street and brought it home. I stuck it on my wall. Somehow all the damage just made it seem more real. It was a symbol of it’s direct contact with reality. I’ve never felt more proud of myself than in that moment.