The Human Side of B2B
Mazars is a leading business advisor, but despite their multiple client success stories, they were still the behind-the-scenes champion many businesses couldn’t point a finger to. Those who were familiar with the brand saw them as just a business service, but Mazars had ambitions to be perceived as a partner comprised of business-savvy people.
Research showed that their target had expanded to the millennial C-suite who is progressive, entrepreneurial, and is influenced by work from other industries, as well as their own. To grow the brand’s awareness and engage this new audience, we developed an integrated communications plan that focused on the humans behind the business, featured Mazars’ ability to be in every local marketplace, and positioned the brand as thought leaders.
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