Refreshing a brand for the first time in a decade to appeal to a new audience
While the company’s marketing voice and advertising efforts were evolving to speak to a new target audience, the visual identity had yet to catch up – creating a fractured brand experience. In order to bridge this gap, and stand out against competitors that were getting a lot of attention from the press, we needed to refresh TradeStation’s brand. The new look and tone of voice capture the dynamic, clever, and approachable personality of the brand, without sacrificing the message that TradeStation can help real traders achieve their future financial goals.
To learn more about how we ignited brand growth for TradeStation, please email Lee at email@example.com.
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