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Learn E-mail Marketing From The Motley Fool

 

Someone over at The Motley Fool knows a hell of a lot about how to create emails that cheer up the CFO. These are industrious testers, not lazy followers. In this era of short, sweet, vacuous little telegrams, only rigorous science could have led to these enormous letters. But let he or she without an ounce of the human emotion of greed just try to stop reading before either the end or clicking on a link. And when you do click on a link, you have another pleasure waiting for you, because someone at The Motley Fool knows how to do landing pages too. The center of these overwhelmingly seductive experiences is an at least equally lengthy video – I mean the thing just seems to go on and on as long as a presidential primary debate. But it’s like that swirling hypnotist’s spiral – I defy you to try to pull up and out of it. What story telling! What wonderful stimulation of curiosity, admiration and greed. What direct response writing! What direct marketing! What was the symbol of that stock again?