Blog

Erica Grau, Graphic Designer at DiMassimo Goldstein

I moved to New York 4 years ago when I thought I just wanted to check it out for a year. I fell in love with the constant energy, inspiring people, and worldly culture. I knew by moving from my home, Marietta, Georgia, I would be a step closer to my dream. My dream is to impact people through my creativity. I want to use my own energy to inspire others to be the best versions of themselves so they can in turn spread their own passion. I think if everyone feels free to be their unique and awesome selves, the world only becomes more beautiful and authentic.

I am so fortunate to have landed at DiMassimo Goldstein only about a year and a half ago. It has pushed me and helped me grow into the designer I am today. There are so many opportunities that give me the room to continue fulfilling my dream each day. When the United Nations came to us and asked if we could design their annual report for the Central Emergency Response Fund, I lit up. Knowing that my design work would help bring light to all the people around the world that are affected by natural disasters, war, hunger, disease, and other plights, made me feel like I was making a difference somehow. Every donation counts and knowing that I played a part, truly warmed my heart.

When we were asked to rebrand and give new life to Reader’s Digest, little did I know that seeing a stranger in the subway, reading and enjoying our work, would make me smile until my face hurt. I couldn’t help but say hello and tell her about our company and she promised that every time she read an issue, she would think of me. It touched me to know that I played a role in that stranger’s day. She was smiling while she flipped the pages.

Sometimes all it takes is one smile to bring you back to yourself, so you may continue to spread your own joy.